|
Promote Your Business for FREE!
Top Ten
1. Have a conversation with your customers – old and new
Talk and listen to them constantly by all means; the telephone is NOT obsolete
2. Target smartly – plant your message where your customers hang out
Know where your audience goes for information and recreation
3. Generate a constant buzz about your business
Viral marketing is the most credible and valuable
4. Build your network
Stake out your presence at chamber events, the CCYP, service clubs & BNIs;
Go online with a Facebook fan page; YouTube & Linked-in; if you blog, be careful
5. Invite the community inside
Give people a reason to come to your door; host an open house; invite someone special
6. Use Free Media: print, broadcast and online
Build relationships; do something special: give an award; run a contest; salute your customers
7. Write and send news releases regularly
Media outlets are hungry for local “people” news; highlight the people of your business; be careful: separate news from advertising
8. Give back to the community while promoting your business
Partner with a cause or charity; identify your business with it
9. Try “Promo Fridays”
What do you mean: you don’t have time?
10. This space reserved for your ideas; let’s have a conversation
|
